Friday, 2 December 2011

The Art of Looking Sideways

When I walked into first class of my Masters in Visual Communication I was little nervous. All our tutors were standing in front of us and they asked us a lot of questions and one of them was if we had read the book the Art of Looking Sideways by Alan Fletcher. I was making quick notes so that I could review it again later. I had underlined the statement as it had caught my interest.

Reading, Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtuallyindescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking  Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness,"Fletcher's book, which he describes as "a journey without a destination, is a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization, "the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon,drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," anda dizzying array of quotations and snippets of information, including the wisewords of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Westerncivilization? I think it would be a good idea." Fletcher's mastery of designmixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw"eye for the strange and profound to produce a stunning book that cannot be read,but only experienced.

Recommended book get easily from Amazon:


Monday, 28 November 2011

Domestic Violence

Domestic Violence, also known as domestic abuse, spousal abuse, battering, family violence, and intimate partner violence, is defined as a pattern of abusive behaviors by one partner against another in an intimate relationship such as marriages, family, or cohabitation. Domestic Violence, so defined, has many forms, including physical aggression or assault (hitting, kicking, biting, shoving, restraining, slapping, throwing objects), or threats thereof; sexual abuse; emotional abuse; controlling or domineering; intimidation; stalking; passive/covert abuse (e.g., neglect); and economic deprivation.

Brief: Create a campaign on Domestic Violence. 

Objective: To spread awareness among all the people who look at such Domestic Violence as a piece of entertainment and takes no action against it.

Mind Mapping

Inspired by 80's Bollywood Movies Poster

The idea behind the poster is '8PM Show'. 8PM is the time when husband generally comes back from work and the rift between husband and wife begins. Viewers don't react to it as its just a daily entertainment show for them.

Thursday, 10 November 2011

Absolut Vodka

The significance of the case study is the creative strategies and concepts of Absolut advertising which is completely based on distinctive shape of the bottle. Absolut grew in the market by maintaining brand value using art and imagination.  Ads creates challenge for reader to interpret whats happening in the advertising. Additionally, study will also cover analysis of campaign which mostly featured their bottle to make a memorable campaign.
Its highly remarkable the way Absolut Vodka as a brand sustained through advertising for 30 years and counting, by simply taking one product and creating advertisement on it. This essay will explain the creative strategies of advertising, marketing, the consistent elements and also analyzing different ads.