Design Brief Outline
- To create a campaign targeting young audience in Uk
- To recognize ESPN as most relevant sports channel in UK.
- Target audience: Men under 35 years.
Why ESPN?
To develop a broad understanding of problem solving within the area of Advertising.
- Challenging brief.
- To attain both strategic and visual understanding in design and brand.
Problem: Currently the average ESPN subscribers are older male aged 45+ in UK.
Initial Brainstorming
Proposed tone of voice:
- Attractive
- Passion
- Interactive
- Convincing
- Direct Communication
Proposed brand value:
- Bold and energetic
- Modern and contemporary
- 100% sports broadcast
Defining target audience
- Gadgets & Games
- Passionate
- Fashion
- Cars
- Social networking
Criteria
Ideation
Connecting sports with the lifestyle and fashion.
