D&AD Events

http://www.dandad.org/dandad/events

D&AD Events exist to inspire, stimulate discussion & fuel debate. Speakers at D&AD President’s Lectures represent the best in their creative fields whilst Sharp’ners offer the opportunity to share opinion & exchange ideas in a more informal setting. D&AD Workout is a series of challenging workshops taught in unusual ways by unexpected people.

'Share A Coke' campaign ...Coca Cola, a marketing genius!!!

Amazing concept for a good marketing. CocaCola targeted specific region of audience (Australia) using different media's.

40 Most Creative Resume Design Ever Seen

http://speckyboy.com/2011/05/18/40-most-creative-resume-design-ever-seen/


Check out these examples for inspiration. A well-crafted resume is a great way to stand out as a candidate, and it’s not the easiest task to balance form and function with the opportunity to show off your design chops. Have a look at what other designers are doing before you head back to the drawing board, and remember: a resume’s most important function is give a potential employer a good idea of your experience as quickly as possible. Design acrobatics are secondary to that.

Design is Thinking Made Visual

Typographic Poster Design by Claes Källarsson

The Advertising Concept Book: Think Now, Design Later

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals. 
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.
Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.
Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. 400 illustrations.
Coverage includes:
- Basic Tools
- One-Offs and One-Shots
- Campaigns
- Taglines
- Strategy Statements
- Creative Briefs
- Finding the USP
- Online Capabilities
- Ambient/Alternative/Guerrilla Copy Tips
- BTL Advertising
- Direct Marketing
- Sponsorship
- Merchandising
- Presentation
- Selling Your Work


Highly recommended book, sharing the link of the website as well: http://advertisingconceptbook.com/

The Amazing Everyday TV Ad - Nokia Lumia 800 Smartphone

Nice Concept and visualisation

Campaign by Invisible children

http://vimeo.com/37119711

Amazing piece of documentary. I will raise as much awareness as I can here on.

The Art of Looking Sideways

When I walked into first class of my Masters in Visual Communication I was little nervous. All our tutors were standing in front of us and they asked us a lot of questions and one of them was if we had read the book the Art of Looking Sideways by Alan Fletcher. I was making quick notes so that I could review it again later. I had underlined the statement as it had caught my interest.

Reading, Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtuallyindescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking  Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness,"Fletcher's book, which he describes as "a journey without a destination, is a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization, "the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon,drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," anda dizzying array of quotations and snippets of information, including the wisewords of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Westerncivilization? I think it would be a good idea." Fletcher's mastery of designmixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw"eye for the strange and profound to produce a stunning book that cannot be read,but only experienced.


Recommended book get easily from Amazon: http://www.amazon.co.uk/The-Looking-Sideways-Alan-Fletcher/dp/0714834491/ref=sr_1_fkmr0_1?ie=UTF8&qid=1336336521&sr=8-1-fkmr0