Monday, 28 November 2011

Domestic Violence

Domestic Violence, also known as domestic abuse, spousal abuse, battering, family violence, and intimate partner violence, is defined as a pattern of abusive behaviors by one partner against another in an intimate relationship such as marriages, family, or cohabitation. Domestic Violence, so defined, has many forms, including physical aggression or assault (hitting, kicking, biting, shoving, restraining, slapping, throwing objects), or threats thereof; sexual abuse; emotional abuse; controlling or domineering; intimidation; stalking; passive/covert abuse (e.g., neglect); and economic deprivation.

Brief: Create a campaign on Domestic Violence. 

Objective: To spread awareness among all the people who look at such Domestic Violence as a piece of entertainment and takes no action against it.

Mind Mapping

Inspired by 80's Bollywood Movies Poster

The idea behind the poster is '8PM Show'. 8PM is the time when husband generally comes back from work and the rift between husband and wife begins. Viewers don't react to it as its just a daily entertainment show for them.

Thursday, 10 November 2011

Absolut Vodka

The significance of the case study is the creative strategies and concepts of Absolut advertising which is completely based on distinctive shape of the bottle. Absolut grew in the market by maintaining brand value using art and imagination.  Ads creates challenge for reader to interpret whats happening in the advertising. Additionally, study will also cover analysis of campaign which mostly featured their bottle to make a memorable campaign.
Its highly remarkable the way Absolut Vodka as a brand sustained through advertising for 30 years and counting, by simply taking one product and creating advertisement on it. This essay will explain the creative strategies of advertising, marketing, the consistent elements and also analyzing different ads.