Thursday, 10 November 2011

Absolut Vodka

The significance of the case study is the creative strategies and concepts of Absolut advertising which is completely based on distinctive shape of the bottle. Absolut grew in the market by maintaining brand value using art and imagination.  Ads creates challenge for reader to interpret whats happening in the advertising. Additionally, study will also cover analysis of campaign which mostly featured their bottle to make a memorable campaign.
Its highly remarkable the way Absolut Vodka as a brand sustained through advertising for 30 years and counting, by simply taking one product and creating advertisement on it. This essay will explain the creative strategies of advertising, marketing, the consistent elements and also analyzing different ads.

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